Greater customer proximity through promoters

At the spare parts specialists Motorservice, promoters function as an additional interface to the customer. They are technically trained employees, who operate across several countries and work directly on site at both wholesale trade companies and repair shops. They are able to act quickly and proficiently with defined services and assistance and represent a communication bridge between distributors and their branches and the repair shop customers.

 

The promoters concept was introduced in 2010, and since then has gone from strength to strength. In the meantime, it has been further expanded and additional promoters have been hired.

 

"Our promoters have the advantage of being able to speak the relevant local language and have knowledge of the local culture. Due to their proximity in the country, they are able to provide information and act quickly. So far, we have received nothing but positive feedback about the concept," reports Hansjörg Rölle, a member of Aftermarket Division Management. Since 2016, there have been special employees in Italy, Hungary, Turkey and South Africa in addition to the existing promoters in Poland and Russian. Promoters have also been added for the USA, Chile, the Balkan region and the area of Morocco and Tunisia. With the addition of one further employee in Russia, the company currently has a total of 12 promoters across eleven countries.

Proximity to "point of repair"

Promoters act as an extension of an area sales manager and support customers in their day-to-day work. This might include, for example, identifying spare parts, procuring market information or determining the type of training that is required for the workshops. These well-trained employees also lead basic training courses themselves and are able to introduce customers to the latest Motorservice products and services. As a local contact person, they also operate at customer trade fairs, customer events and distributors' premises. In practice, Motorservice distinguishes between two types of promoters: those who find solutions to technical problems and those who offer support in sales-related areas.

Technical promoters focus on providing local training and resolving technical difficulties in the repair shop during installation of Motorservice products. These promoters also help to identify market-specific needs for spare parts and communicate closely with the relevant product manager.

On the other hand, the sales-oriented promoters provide extensive sales support and carry out local marketing activities. They use their local contacts to help with the procurement of Motorservice products at a retail level, in wholesale trade companies and in the repair shop.

About Motorservice

The Motorservice Group is the sales organisation for the global aftermarket activities of Rheinmetall Automotive. The company is a leading supplier of engine components for the aftermarket with its brands Kolbenschmidt, Pierburg, BF and TRW Engine Components. The comprehensive product range means that customers can obtain all engine components from one single source. As a problem solver for the trade and repair shops, Motorservice offers an extensive service package and the technical expertise that you would expect from the subsidiary of a technology company.

Don't want to miss any news?

Use of cookies and data protection

Motorservice Group uses cookies saved to your device in order to optimize and continuously improve its websites, as well as for statistical purposes. Further information on our use of cookies can be found here, together with our publication details and data protection notice.

By clicking on “OK” you confirm that you have taken note of the information on cookies, the data protection declaration and the publication details. You can also change your cookie settings for this website at any time.

Privacy settings

We place great importance on transparent information relating to all aspects of data protection. Our website contains detailed information on the settings you can select and what effect these settings have. You can change your selected settings at any time. Regardless of the selection you choose, we will not draw any conclusions regarding you as a person (except where you have explicitly entered your details). For information on deleting the cookies, please see the help function in your browser. You can find out more in the data protection declaration.

Change your privacy settings by clicking on the corresponding buttons

Necessary

Cookies essential for the system ensure that the website works correctly. Without these cookies, malfunctions or error messages may occur.

This website will:

  • Store cookies required by the system
  • Store the settings you make on this website

This site wil never do the following without your agreement:

  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Convenience

These cookies make the website easier to use and save settings, for example, so that you do not have to repeat them every time you visit the site.

This website will:

  • Store cookies required by the system
  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.

This site wil never do the following without your agreement:

  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Statistics

Statistics cookies enable us to evaluate the usage behaviour on the website anonymously – without enabling any conclusions to be drawn about you as a person. This enables us to measure the performance of the website and to improve it continuously to offer a better user experience.

This website will:

  • Store cookies required by the system
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.

This site wil never do the following without your agreement:

  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Of course, we will always respect the do-not-track (DNT) setting in your browser. In this case, no tracking cookies are set and no tracking functions are loaded.